Every day, the national, regional, trade and consumer media is predominantly filled with stories that have been in some way generated via a PR team. Journalists typically receive hundreds – and in the case of some national daily media, sometimes thousands – of press releases each week. Clearly the challenge is how to stand out from such a crowd.

There are three key factors that dictate the success or failure of a news story – the interest or news factor in the piece, the way that the piece is communicated to the journalist and the relationship that an individual has with a specific journalist.

Vistar works closely with clients to develop the messages that the organisation wishes to convey about its business or brand, devise creative angles for press articles and create potentially newsworthy press materials which the media respect for their honesty, clarity and directness.

Our team’s Media  Relations expertise spans a vast range of sectors, comprising consumer, trade, business, national,broadcast and online media. We offer media specialisms across an extremely broad range of sectors, including technology, interiors, retail, construction, property, health, telecoms, travel, personal finance, business and of course general news media.