There are two types of organisation – those that are prepared for and able to manage a crisis and those that are unprepared and must react swiftly to influence the best possible outcome. When crisis strikes it is invariably unexpected, frequently complex and the organisation involved is typically far more concerned with resolving the core issues than in considering how they may be portrayed to their customer base by the media.

Vistar Communications offers a number of crisis related services, including strategic crisis planning, to develop processes that are to be brought to bear in the event of a disaster. We also offer crisis management services, by working with a client that has been hit by a crisis, by providing for successful resolution and assistance with dealing with media.

No two crisis situations are identical and not all can be resolved. Undoubtedly, those organisations that have created and put in place a crisis PR plan are prepared to work with – rather than fend off – any hostile media and are far better placed to resolve any situation.