It’s hard enough for businesses to stand out from the herd. Yet most seem happy to churn out PR content like everyone else’s. Lots of good news. Lots of self praise. And dull.
A wise man once said: “good news rarely makes a headline”. When our clients understand that flattering stories about their products and services aren’t very interesting, we start to get results. And when we start to get results, our clients want more.
Here are three tips to making your business newsworthy:
1) Identify all the problems your business solves. Then make a drama about them.
2) Weave in a human interest element. Bring it to life.
3) Make it topical. Sync your story with the current news agenda.
So if you want a PR agency that thinks differently, try Vistar Communications’ approach. Specialists in B2B and consumer technology, new media and online PR, we’ve been making our clients stand out from the herd for years.