Vistar Communications is typically able to complete this activity within an extremely short timeframe, which is particularly important if an announcement is commenting on or responding to a topical or time sensitive issue. Additionally, we are able to extend this service by offering a press office function, in order to respond to incoming media enquiries arising from the announcement’s distribution.

Be warned, whilst this approach offers a simple, cost effective means of communicating with the media, the results of writing and distributing a press release pale in comparison with those likely to be generated by a sustained campaign that builds first person relationships with journalists and raises an organisation’s profile through a persistent creative push.

Vistar Communications offers a number of crisis related services, including strategic crisis planning, to develop processes that are to be brought to bear in the event of a disaster. We also offer crisis management services, by working with a client that has been hit by a crisis, by providing for successful resolution and assistance with dealing with media.

No two crisis situations are identical and not all can be resolved. Undoubtedly, those organisations that have created and put in place a crisis PR plan are prepared to work with – rather than fend off – any hostile media and are far better placed to resolve any situation.

We offer media training sessions for individuals and groups, both encompassing the benefit of years of media facing experience in sometimes hostile conditions, along with the opportunity to engage in filmed skills practice at a number of relevant potential scenarios, drawing upon the client’s own corporate or brand messaging.

Candidates are able to watch their response and literally chart their progress in responding to situations through the course of the session. At the end of the training, candidates are each in possession of a series of personalised action points, reflecting both their strengths as a spokesperson and the areas to work upon as they undertake interviews, along with executive summaries of the training itself.

A product launch can either be a grand event for many guests or a simple press tour, targeting those journalists that are most likely to make an impact and visiting them one-by-one. We offer several bespoke service for launching products and services and will recommend the most suitable option for a given scenario.

Launch events: from sourcing and dressing a suitable venue to creating high impact invites, we will create the perfect atmosphere at the event.

Press conferences: ideal for major stories of national or regional interest, we will orchestrate a press conference and ensure that it is run smoothly throughout.

One-to-one media tours: perfect for more modest product launches, as it requires very little of the journalist and facilitates the development of a first person relationship between client and media.

We are one of the leading PR agencies in the emerging field of ‘Digital Public Relations‘ – or ‘ePR’, alongside it’s specialisms in Search Engine Marketing and Social Outreach. Our team has a deep understanding of the internet and consequently, not only offers a range of online and offline services to web-based clients but also offers extensive web-based services to all clients, using the internet technologies to cost effectively extend the value of traditional PR campaigns.

The Vistar Communications team has a deep understanding of the internet and consequently, not only offers a range of online and offline services to web-based clients but also offers extensive web-based services to all clients, using the internet to extend the value of traditional PR campaigns.

We have worked with numerous leading businesses and over the past years, we have forged extremely stronglinks with journalists throughout this sector.

There are three key factors that dictate the success or failure of a news story – the interest or news factor in the piece, the way that the piece is communicated to the journalist and the relationship that an individual has with a specific journalist.

Vistar works closely with clients to develop the messages that the organisation wishes to convey about its business or brand, devise creative angles for press articles and create potentially newsworthy press materials which the media respect for their honesty, clarity and directness.

Our team’s Media  Relations expertise spans a vast range of sectors, comprising consumer, trade, business, national,broadcast and online media. We offer media specialisms across an extremely broad range of sectors, including technology, interiors, retail, construction, property, health, telecoms, travel, personal finance, business and of course general news media.

A wise man once said: “good news rarely makes a headline”. When our clients understand that flattering stories about their products and services aren’t very interesting, we start to get results. And when we start to get results, our clients want more.

Here are three tips to making your business newsworthy:
1) Identify all the problems your business solves. Then make a drama about them.
2) Weave in a human interest element. Bring it to life.
3) Make it topical. Sync your story with the current news agenda.

Simple.

So if you want a PR agency that thinks differently, try Vistar Communications’ approach. Specialists in B2B and consumer technology, new media and online PR, we’ve been making our clients stand out from the herd for years.

Our services include:
Media Relations
Digital PR (or ‘PR2.0′)
Technology PR
Product Launches
Media Training
Crisis Planning and Management
Press Release Development and Distribution

Every aspect of our communications activities is grounded in our clients’ business objectives. After all, if PR doesn’t make a difference to the bottom line, it’s simply window dressing. We make it our aim to know each client’s goals inside out, allowing us to achieve impressive results.

We take great pride in our media relations. With media contacts and expertise spanning the lifestyle, youth, retail, personal finance,travel, media, telecoms, sport, gaming, property and professional services sectors amongst others, we have a wealth of information to share. However, we also know that the media and online PR industries are rapidly changing, which is why we make it our business to continually forge positive relationships with as many new journalists and online influencers as possible.

Read about what services we offer to our clients, here..