It’s hard enough for businesses to stand out from the herd. Yet most seem happy to churn our PR content like everyone else’s. Lots of good news. Lots of self praise. And dull.

Vistar works closely with clients to develop the messages that the organization wishes to convey about its business or brand, devise creative angles for press articles and create potentially newsworthy press materials which the media respect for their honesty, clarity, and directness.